The Perspectives of the Ministry of Consumer Affairs' Stakeholders

Background Paper to Creating Confident Consumers

May 2003

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Appendix C: Methodology

• C1. Interview Procedure
• C2. Selection of Interviewees
• C3. List of Stakeholders for Interview
• C4. Questionnaires
  • 1. Questions for MCA General Manager and Managers
  • 2. Questionnaire for MED SLT
  • 3. Questionnaire for Other Stakeholders

Information was gathered from 1-1 interviews with key stakeholders including MCA Managers and SLT. Interviewees were not given the questions in advance.

C1. Interview Procedure

• Interviews were recorded verbatim and checked with the interviewee in each case.
• Interviewees were advised that they were contributing to an MCA Review and that they would see the final report.

C2. Selection of Interviewees

The time was confined so a clear decision was made to interview the 20-25 key players. They were identified through discussion with managers, GM, and the review team.

C3. List of Stakeholders for Interview

The list of stakeholders interviewed is on the front page of this report.

C4. Questionnaires

The graph which is the core tool of the questionnaire is attached. Please let me know if you believe I need to cover other matters at this stage.

1. Questions for MCA General Manager and Managers

The MCA Managers are dealing with a much broader list of stakeholders. In each case they identify all of the stakeholders they deal with.

• Place each stakeholder you have identified on the interest/influence chart today and where you would like to see them in five years and justify your decisions.
• Identify the key issues for you now and in the next five years.

2. Questionnaire for MED SLT

MED's current role in MCA/interest/influence/expectations (with justifications)

• Preferred role in the future (in five years) role/interest/influence/expectations (with justifications)
• Place themselves on the interest/influence graph and explain/justify positioning.

If possible:

With a view to identifying where MED and MCA could work together, or in complementary fashion, it would also be useful to identify:

• the current interactions between MED and MCA at policy, operational, and administration level
• the potential for relationships between MED and MCA. Where there are potential synergies, where we can work back to back (same work/different client) etc; the similarities/differences at strategic level, in culture, and so on.

3. Questionnaire for Other Stakeholders

• Place yourself on the power/interest matrix A as you are right now, and justify your placement (e.g. what is your current relationship with MCA?).
• Place yourself on power/interest matrix B where you hope they will be in five years. Justify any change of position (e.g. what are your expectations of MCA and how would you prefer the relationship to be?).
• Do you see changes in the next 5-10 years which will require a change in your relationship with MCA? Explain.

If not included in justifications:

• What are the big consumer issues in your sector now, and in the next five years?
• What is it that you think the Ministry must do because no-one else can do it?

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