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Earlier Fraud Awareness Initiatives

Fraud Awareness Month
2008
Fraud Awareness Month 2007
Fraud Awareness Month 2006
As part of a trans-Tasman approach to
combat consumer fraud and scams targeted at
consumers, the Australasian Consumer Fraud
Taskforce was established in March 2005 and
comprised 18 government regulatory agencies
and departments in Australia and New
Zealand.
Agencies participating in the Taskforce
were:
New Zealand
Government: Commerce
Commission; Ministry of Consumer Affairs.
Australian
Government: Attorney
General’s Department; Australian Bureau of
Statistics; Australian Communications and
Media Authority; Australian Competition &
Consumer Commission; Australian Federal
Police (represented by the Australian High
Tech Crime Centre; Australian Institute of
Criminology; Australian Securities &
Investment Commission; Department of
Communications, Information Technology & the
Arts
State and
Territory Governments:
Australian Capital Territory – Office of
Fair Trading; Consumer Affairs Victoria; New
South Wales – Office of Fair Trading;
Northern Territory – Department of Justice;
Queensland – Department of Tourism, Fair
Trading and Wine Industry Development; South
Australia – Office of Consumer & Business
Affairs; Tasmania – Office of Consumer
Affairs & Fair Trading; Western Australia –
Department of Consumer & Employment
Protection.
Fraud Awareness Week 2008
Fraud Awareness Week 2008 aimed to raise New
Zealander’s awareness about how they could spot scams,
protect themselves from scams, and
report a scam
to help protect others.
Fraud Awareness Week 2008 focused on scams that
seduce consumers with promises of easy money, great
prizes or true love and deceive or trick consumers into
giving scammers their personal details.
The key messages for Fraud Awareness Week 2008 were
very simple:
- Scams target you. Protect yourself.
- Don’t be seduced. Don’t be deceived.
- Fight the scammers! Don't respond!
- If it looks to good to be true, it probably is.
- Go to SCAMwatch for
further information.
You can get further key information from the Fraud
Awareness Week 2008 resources.
Most scams originate from outside New Zealand and
once money is sent overseas it is virtually impossible
to recover.
But New Zealanders can fight scammers,
simply by not responding to a scam attempt.
By
responding you let the scammer know you are there. If
you don’t respond they don’t know you exist and they
can’t take your money.
Fraud Awareness Month 2007
The second Fraud Awareness Month took place in 2007. The campaign ran from 5th March 2007, through to the end of March.
The core campaign involved resource development, public relations aimed at encouraging media coverage, stakeholder engagement aimed at encouraging awareness raising activities and a paid advertising campaign.
A number of organisations also ran their own initiatives during the month.
The key messages of the campaign were backed up by directing consumers to
SCAMwatch for more information.
Each week of the campaign focused on a different topic, and the resources produced can be accessed below:
Media releases on each topic can be accessed below:

Fraud Awareness Month 2006
Fraud Awareness Month 2006 was New Zealand’s inaugural Fraud Awareness Initiative.
The initiative included a series of media releases
(listed below) and a paid advertising campaign which
resulted in media coverage.
The paid advertising and media coverage directed consumers to SCAMwatch for further information on how to protect themselves from scams.

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